A major Midwest United States hospital was interested in expanding its market territory to include
the Middle East . They wanted their brand to become better known in the MENA region and for physicians in the area to know about their capabilities. In order to build greater awareness of the hospital among physicians, MenaCare developed a series of medical symposia ( Conferences ) for joint presentations of medical topics by local physicians and physicians from the hospital. In these symposia, professional relationships were developed and exchanges of medical information occurred. For this activity,our team provided total event planning, coordination, media contacts and all travel and logistical arrangements. To expand the hospital's brand awareness, they developed a marketing plan which identified the target market and developed approaches for reaching that market. This activity included developing all marketing materials, identifying sponsorship opportunities, coordinating advertising campaigns and promoting the brand through internet advertising.
A highly respected GCC hospital was interested in expanding its patient base to include more
expatriates. In order to do so they wished to provide direct billing arrangements with international
insurance carriers but unsure of how to accomplish this.
MenaCare used their extensive knowledge of international insurance companies to contract with insurance companies on behalf of the hospital. MenaCare identified the insurance companies, negotiated the contracts, coordinated the collection of the key information required by the companies, trained the hospital's staff and implemented the direct billing arrangements.
An American Company was considering establishing a Quality Medical Fluids Factory in China but
was uncertain about the venture’s pricing, sourcing, reliability and financial strength of a potential
partner in the venture.
MenaCare conducted a thorough review of Medical Fluids market in China eventually producing a complete market research report which identified virtually all such suppliers in China, provided detailed information regarding contacts, major executives, finances, products, prices and financing arrangements. Based on this information, the project moved forward in its review and analysis of the opportunity.
A successful researchers at a Biotech company in the GCC area wanted to build a commercial entity out of
the research that had been conducted in a university setting.
MenaCare was asked to develop the go-to-market launch strategy with included financial modeling of the
business, fund-raising, organizational design, marketing messaging and lead generation campaigns and sales messaging and training.